18–34s: The Audience Driving Culture, and How to Reach Them with DOOH

18-34s in London today are highly influential due to their cultural impact, hyper-connected digital fluency and evolving values.

They drive what's next, setting trends, shopping with intention and raising the bar for how brands show up online. This cohort actively seeks out brands that lead on sustainability, champion social justice, and operate with integrity, all while never compromising on their commitment to work-life balance.

Understanding where they are. 

Inner London Boroughs are defined by quick commutes, excellent public transport, and cultural energy. These areas are packed with trendy spots, social venues, and a strong sense of connectivity, both digitally and physically. 

With an emphasis on lifestyle, spontaneity, and experience, they offer the ideal backdrop for those who value being at the centre of what's new, now, and next. 

Brick Lane Market

Why OOH?

In an era dominated by digital noise, real-world visibility cuts-through. OOH captures genuine attention where it matters, on the streets, in daily routines. For 18-34s, OOH has become a trusted, credible touchpoints, delivering brand moments they can see, experience, and remember. This tangible engagement is strengthening the channel's standing with Gen Z and Millennials, and heightening the effectiveness of every campaign. 

There are many benefits to DOOH, ranging from effectiveness, creative possibilities and data-driven insights. The correct use of DOOH will only see uplifts in client's marketing strategies. 

Shoreditch 

 

High-impact placement aligned perfectly with the area's late-night energy, footfall, and appetite for cutting-edge content. 

Why London Lites?

We understand the power of OOH and the unique edge that DOOH brings to the table, and we know exactly where and how to reach engaged Gen Z and Millennial audiences. Our Urban Digital network gives brands the advantage, delivering measurable impact and enabling you to make your mark across the capital's most influential streets.

London Lites' portfolio across London

We deliver genuine incremental reach for roadside large format digital sites in London's neighbourhoods. Our Urban Digital Network can add 10% incremental reach for the pivotal 18-34 audience in London's key areas. It stands as the market's most efficient solution for targeting 18-34s, with the highest average profile percentage for London roadside Large Format Digital.

Toblerone at Waterloo

.